khalid, khalid (2021) Denotation and connotation in indonesian cigarette advertisements: a semiotic analysis. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This paper aims to determine the description of the denotation and connotation sign contained in Indonesian cigarette advertisements. In completing this research, the writer uses 5 cigarette advertisements, namely: Marlboro, L.A Bold, Esse, Dunhill, and Xplore cigarettes as materials used to determine the meaning of denotation and connotation signs using Roland Barthes (1964) theory. This study uses a qualitative approach to describe the semiotic phenomena of signs of denotation and connotation in Indonesian cigarette advertisements, including the depiction of signified and signifiers in cigarette advertisements based on denotative and connotative meanings. From the analysis, the writer conducted verbal and nonverbal analysis of words, pictures, and utterances of each cigarette advertisement. By using connotative meanings, advertisers and copywriters attempt to build an image for the consumer's perspective that each cigarette advertisement has their own characteristics in marketing their advertisements. Finally, the writer concluded that both verbal and non-verbal signs in the advertisements have hidden meanings or connotative meanings. Each cigarette advertisement more likely uses denotation and connotation meaning in words, pictures, and utterances with verbal and non-verbal signs
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | sign, denotation, connotation, semiotic, cigarette advertisement |
| Subjects: | P Language and Literature > PE English |
| Divisions: | Fakultas Ilmu Budaya > Program Studi Sastra Inggris |
| Depositing User: | 145539 dian andi lesmana |
| Date Deposited: | 25 Jan 2022 02:53 |
| Last Modified: | 25 Jan 2022 02:53 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/14070 |
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