Comparative Analysis of Service Quality and Prices Between Shopee and Tokopedia

Harso, Gissely fiqih (2022) Comparative Analysis of Service Quality and Prices Between Shopee and Tokopedia. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study was conducted to determine whether there is a difference between service quality and price in two online shopping applications, namely Shopee and Tokopedia. The type of research that the author does is research using quantitative research methods with this type of research, namely comparative research. Comparative research is research that is used to compare between two or more groups of a certain variable. This research was conducted by distributing questionnaires to respondents who had shopped at the Shopee and Tokopedia applications. The sampling technique used in this study is non-probability sampling, which is a non-random sampling technique using purposive sampling, where the sample is selected based on its characteristics. Using analysis of homogeneity test, ttest difference test. The homogeneity test serves to determine whether or not the variance is uniform in each sample to be taken, while the t-test difference test serves to test the hypothesis about whether there is a significant difference between the two sample groups by means of a mean difference. Keywords: comparative analysis, service quality, price, e-commerce, shopee, Tokopedia

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: comparative analysis, service quality, price, e-commerce, shopee, Tokopedia
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1121700045 Gissely Fiqih Harso
Date Deposited: 25 Apr 2022 04:26
Last Modified: 02 Jun 2022 01:09
URI: http://repository.untag-sby.ac.id/id/eprint/13854

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