Pengaruh Kualitas Produk, Layanan dan Ragam Produk terhadap Keputusan Pembelian Thermocouple di PT Fine Level Indonesia

Permadani, Muhammad Zulkifli (2021) Pengaruh Kualitas Produk, Layanan dan Ragam Produk terhadap Keputusan Pembelian Thermocouple di PT Fine Level Indonesia. Undergraduate thesis, Universitas 17 Agustus 1945.

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Abstract

ABSTRAK Penelitian ini berjudul “ Pengaruh Kualitas Produk, Layanan dan Ragam Produk terhadap Keputusan Pembelian Thermocouple di PT. Fine Level Indonesia ’’ Penelitian ini bertujuan untuk mengetahui dan menganalisis kualitas produk, layanan dan ragam produk terhadap keputusan pembelian thermocouple di PT. Fine Level Indonesia. Populasi dalam penelitian ini adalah seluruh konsumen PT. Fine Level Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif. Pengumpulan data menggunakan kuisioner dengan teknik sampling non probability sampling, yaitu Accidental Sampling dengan jumlah responden 100 orang. Metode analisis yang digunakan adalah analisis linear berganda yang diolah dengan bantuan Software SPSS. Variabel yang digunakan adalah kualitas produk, layanan dan ragam produk sebagai variable independent dan variable keputusan pembelian thermocouple di PT. Fine Level Indonesia sebagai variable dependent. Hasil penelitian ini diperoleh kesimpulan sebagai berikut : (1) Dari uji parsial atau uji t menunjukkan bahwa variabel Kualitas Produk (X1) menghasilkan t-hitung sebesar 0,790 jika mengacu pada indikator hasilnya bahwa t-hitung 0,790 < t-tabel 1.66023 dan juga nilai signifikasi nya 0,432 > 0,05 yang artinya bahwa H1 ditolak. Dengan kata lain variabel Kualitas Produk tidak berpengaruh secara parsial terhadap variabel Y (Keputusan Pembelian) Thermocouple di PT. Fine Level Indonesia. (2) Dari uji parsial atau uji t menunjukkan bahwa Variabel X2 (Kualitas Layanan) menghasilkan t-hitung sebesar 5,155 jika mengacu pada indikator hasilnya bahwa t-hitung 5,155 > t-tabel 1.66023 dan juga nilai signifikasi nya 0,000 < 0,05 yang artinya bahwa H2 diterima. Dengan kata lain variabel kualitas layanan berpengaruh secara parsial terhadap variabel Y (Keputusan Pembelian) Thermocouple di PT. Fine Level Indonesia. (3). Dari uji parsial atau uji t menun-jukkan bahwa Variabel X3 (Ragam Produk) menghasilkan t-hitung sebesar 3,944 jika mengacu pada indikator hasilnya bahwa t-hitung 3,944 > t-tabel 1.66023 dan juga nilai sig-nifikasi nya 0,000 < 0,05 yang artinya bahwa H3 diterima dengan kata lain variabel Ragam Produk berpengaruh secara parsial terhadap variabel Y (Keputusan Pembelian) Thermocouple di PT. Fine Level Indonesia. (4) Dari uji f atau bersama-sama dapat dilihat bahwa variabel X1 (Kualitas Produk), X2 (Kualitas Layanan) dan X3 (Ragam Produk). Ketiga variabel ini mempunyai pengaruh secara bersamaan stimultan terhadap variable Y (Keputusan Pembelian) Thermocouple di PT. Fine Level Indonesia. Dengan persentase pengaruhnya diketahui dari hasil Uji Determinasi (R-Square) yaitu sebesar 49,5 % terhadap variabel Keputusan Pembelian (Y). Sedangkan sisanya (100 % - 49,5 % = 50,5 %) dipengaruhi oleh Variabel lain di luar persamaan regresi ini atau variabel lain yang tidak diteliti. Kata Kunci : Kualitas Produk, Layanan dan Ragam Produk terhadap Keputusan Pembelian Thermocouple di PT. Fine Level Indonesia

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