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Yustanti, Anastasya Amanda (2023) Analisis Komparatif Word of Mouth, Variasi Produk dan Minat Beli pada Konsumen UMKM Kue Leker ITS dan UMKM Kue Leker 45. (Comparative Analysis of Word of Mouth, Product Variations and Purchase Interest among Consumers of ITS Leker Cake MSMEs and Leker Cake MSMEs 45). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.