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Nisak, Khoirotin (2026) Pengaruh Fear of Missing Out (FOMO) Dan Hedonic Shopping Motivation Terhadap Impulse Buying Dengan Content Marketing Sebagai Variabel Moderat Pada Produk Tumbler Corkcicle Di Tiktok Shop Pada Generasi Z di Surabaya. (The Influence of Fear of Missing Out (FOMO) and Hedonic Shopping Motivation on Impulse Buying with Content Marketing as a Moderating Variable on Corkcicle Tumbler Products on TikTok Shop Among Generation Z in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.