Analisis Resepsi Ibu–Ibu Muda di Surabaya Terhadap Konten Youtube Mom’s Corner Nikita Willy yang Bertemakan Newborn Care and Breastfeeding. (Analysis of Young Mothers' Reception in Surabaya to Nikita Willy's Mom's Corner YouTube Content on Newborn Care and Breastfeeding).

Putri, Shafira Arinayah (2026) Analisis Resepsi Ibu–Ibu Muda di Surabaya Terhadap Konten Youtube Mom’s Corner Nikita Willy yang Bertemakan Newborn Care and Breastfeeding. (Analysis of Young Mothers' Reception in Surabaya to Nikita Willy's Mom's Corner YouTube Content on Newborn Care and Breastfeeding). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

Preview	Text (ABSTRAK) ABSTRAK.pdf Download (1MB) | Preview
	Text (BAB 1) BAB I PENDAHULUAN.pdf Restricted to Repository staff only Download (402kB) | Request a copy
	Text (BAB 2) BAB II KAJIAN PUSTAKA.pdf Restricted to Repository staff only Download (504kB) | Request a copy
	Text (BAB 3) BAB III METODE PENELITIAN.pdf Restricted to Repository staff only Download (261kB) | Request a copy
	Text (BAB 4) BAB IV HASIL PENELITIAN.pdf Restricted to Repository staff only Download (433kB) | Request a copy
	Text (BAB 5) BAB V KESIMPULAN.pdf Restricted to Repository staff only Download (347kB) | Request a copy
Preview	Text (LAMPIRAN) LAMPIRAN.pdf Download (1MB) | Preview
	Text (JURNAL) JURNAL.pdf Restricted to Repository staff only Download (690kB) | Request a copy
	Text (JURNAL TURNITIN) Turnitin Jurnal.pdf Restricted to Repository staff only Download (4MB) | Request a copy
	Text (TURNITIN SKRIPSI) SK TURNITIN SKRIPSI.pdf Restricted to Repository staff only Download (6MB) | Request a copy

Abstract

This study examines the reception of young mothers in Surabaya toward Nikita Willy‟s YouTube content Mom‟s Corner, particularly the theme of Newborn Care and Breastfeeding. This research uses a descriptive qualitative approach with Stuart Hall‟s reception analysis to understand how audiences interpret media messages through three positions: dominant, negotiated, and oppositional. The subjects of this study are young mothers aged 22–35 years who have children aged 0–5 years and have watched Mom‟s Corner content related to newborn care and breastfeeding. The findings show that young mothers do not receive digital parenting content passively. They interpret, select, and adapt the messages based on personal experience, family conditions, cultural values, religion, health knowledge, and social support. Most informants are in the negotiated position, meaning they accept the main message of the content as useful modern parenting education but adjust it to their actual family and childcare situations. The dominant position appears among informants who have stronger access to medical and digital information, while the oppositional position does not appear absolutely, but only as a tendency when the message is difficult to apply. This study also finds that Mom‟s Corner content does not completely replace traditional parenting practices. Instead, young mothers combine modern parenting with traditional values considered safe and beneficial. Topics such as early initiation of breastfeeding, colostrum, breastfeeding latch, baby stimulation, complementary feeding, M-Shape babywearing, and maternal psychological health are understood as important information to support children‟s golden age. However, the application of these messages is still influenced by family communication, husband support, extended family involvement, economic conditions, and the baby‟s condition. Therefore, digital parenting content serves as an educational source, but its effectiveness still requires health literacy, open family communication, and guidance from health professionals.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	reception analysis, young mothers, digital parenting, Mom’s Corner, newborn care, breastfeeding.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200036 Shafira Arinayah Putri
Date Deposited:	05 Nov 2026 02:41
Last Modified:	05 Nov 2026 02:41
URI:	http://repository.untag-sby.ac.id/id/eprint/46849

Actions (login required)

View Item