Komunikasi Inklusif Barista Tunarungu dengan Pelanggan Non Disabilitas di Kafe Kopi Tutur Rasa Cabang Crown Prince Hotel Surabaya. (Inclusive Communication Between Deaf Baristas and Non-Disabled Customers at Kopi Tutur Rasa Cafe, Crown Prince Hotel Surabaya Branch).

Taqwim, Zadid (2026) Komunikasi Inklusif Barista Tunarungu dengan Pelanggan Non Disabilitas di Kafe Kopi Tutur Rasa Cabang Crown Prince Hotel Surabaya. (Inclusive Communication Between Deaf Baristas and Non-Disabled Customers at Kopi Tutur Rasa Cafe, Crown Prince Hotel Surabaya Branch). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study examines the inclusive communication process between a deaf barista and non-disabled customers at Kopi Tutur Rasa Café, part of the Midtown Connect social program operating since August 2024. A descriptive qualitative approach with a case study method was employed, drawing data from in-depth interviews with six informants, non-participant observation, and documentary analysis. The analytical framework used is the Coordinated Management of Meaning (CMM) Theory by Pearce and Cronen, focusing on three core concepts: coherence, coordination, and mystery. Findings reveal that communication unfolds across three stages - opening, ordering, and closing - relying entirely on nonverbal means. Shared meaning develops gradually through repeated customer visits, and social media functions as a pre communication medium that accelerates coherence formation. The barista's layered confirmation mechanism effectively minimizes miscommunication, while customers' incomplete grasp of sign language paradoxically drives curiosity and organic loyalty. This study concludes that inclusive communication at this café is not merely a service strategy, but an ongoing social process in which the deaf barista operates as an active communicative agent. The findings demonstrate that verbal limitations pose no obstacle to dignified and meaningful service.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Inclusive Communication, Deaf Barista, Nonverbal Communication, CMM Theory, Inclusive Café
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200258 Zadid Taqwim
Date Deposited:	02 Nov 2026 05:16
Last Modified:	09 Nov 2026 02:50
URI:	http://repository.untag-sby.ac.id/id/eprint/46376

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