Pengaruh Fasilitas dan Kualitas Layanan Terhadap Minat Berkunjung Kembali Pantai Dalegan Gresik Melalui Pengalaman Wisatawan Sebagai Mediasi

Ramadhan, Galang Berlyne (2025) Pengaruh Fasilitas dan Kualitas Layanan Terhadap Minat Berkunjung Kembali Pantai Dalegan Gresik Melalui Pengalaman Wisatawan Sebagai Mediasi. Undergraduate thesis, Universitas 17 Agustus 1945.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas dan kualitas layanan terhadap minat berkunjung kembali ke Pantai Dalegan Gresik, dengan pengalaman wisatawan sebagai variabel mediasi. Penelitian menggunakan metode kuantitatif. Sebanyak 100 responden yang pernah berkunjung ke Pantai Dalegan dalam satu tahun terakhir dipilih melalui teknik non-probability sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis menggunakan metode (Structural Equal Modelling) SEM berbasis SmartPLS. Hasil penelitian menunjukkan bahwa fasilitas memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali serta pengalaman wisatawan. Hal ini mengindikasikan bahwa ketersediaan fasilitas yang memadai mampu meningkatkan kenyamanan dan mendorong wisatawan untuk melakukan kunjungan ulang. Selain itu, kualitas layanan terbukti berpengaruh signifikan terhadap pengalaman wisatawan, namun tidak berpengaruh secara langsung terhadap minat berkunjung kembali. Di sisi lain, pengalaman wisatawan tidak menunjukkan pengaruh signifikan terhadap minat berkunjung kembali dan tidak mampu memediasi hubungan antara fasilitas maupun kualitas layanan terhadap minat kunjungan ulang.. Temuan ini menegaskan bahwa fasilitas merupakan faktor yang paling dominan dalam mendorong keputusan wisatawan untuk kembali, sehingga peningkatan kualitas fasilitas menjadi prioritas utama dalam pengembangan destinasi Pantai Dalegan Gresik.

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