Muhyiddin, Hishni (2025) Strategi Public Relation Dinas Pariwisata Dan Kebudayaan Kabupaten Lamongan Dalam Mengenalkan Batik Sendang Duwur Sebagai Ikon Pariwisata. (Public Relations Strategy of the Lamongan Regency Tourism and Culture Office in Introducing Sendang Duwur Batik as a Tourism Icon). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (4MB) |
|
Text
BAB 1.pdf Restricted to Repository staff only Download (2MB) | Request a copy |
|
Text
BAB 2.pdf Restricted to Repository staff only Download (6MB) | Request a copy |
|
Text
BAB 3.pdf Restricted to Repository staff only Download (5MB) | Request a copy |
|
Text
BAB 4.pdf Restricted to Repository staff only Download (16MB) | Request a copy |
|
Text
BAB 5.pdf Restricted to Repository staff only Download (0B) | Request a copy |
|
Text
LAMPIRAN.pdf Download (3MB) |
|
Text
SK lolos Turnitin.docx-84 (2).pdf Download (162kB) |
|
Text
LOA.pdf Download (117kB) |
|
Text
JURNAL.pdf Restricted to Repository staff only Download (115kB) | Request a copy |
|
Text
JURNAL TURNITIN.pdf Restricted to Repository staff only Download (7MB) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/43460/10/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/12/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/13/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/16/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/43460/17/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/43460/18/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/24/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/28/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/43460/30/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/35/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/43460/36/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/43460/40/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/41/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/42/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/46/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/52/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/53/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/54/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/55/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/59/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/60/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/61/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
SK lolos Turnitin.docx-84 (2).pdf Download (162kB) |
|
Text
SK lolos Turnitin.docx-84 (2).pdf Download (162kB) |
|
Text
SK lolos Turnitin.docx-84 (2).pdf Download (162kB) |
![[img]](http://repository.untag-sby.ac.id/43460/70/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/71/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/72/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/82/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/93/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/94/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/95/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/96/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/97/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/98/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/107/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/108/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/43460/109/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
Penelitian ini bertujuan untuk menganalisis strategi Public Relations yang diterapkan oleh Dinas Pariwisata dan Kebudayaan (Disparbud) Kabupaten Lamongan dalam mengenalkan Batik Sendang Duwur sebagai ikon pariwisata daerah. Kajian ini berfokus pada bentuk strategi komunikasi, pola kerja sama dengan pemerintah desa dan pengrajin, serta respons masyarakat terhadap aktivitas promosi yang dilakukan. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan dengan mengacu pada Teori Excellence of Public Relations yang dikemukakan oleh Grunig, Grunig, dan Dozier, meliputi model Press Agentry/Publicity, Public Information, TwoWayAsymmetrical, dan Two- Way Symmetrical. Hasil penelitian menunjukkan bahwa strategi PR Disparbud Kabupaten Lamongan masih didominasi oleh model Press Agentry/Publicity dan Public Information melalui kegiatan promosi berbasis event, publikasi media, dan penyampaian informasi budaya. Meskipun terdapat interaksi dua arah dalam pelaksanaan kegiatan, keterlibatan pengrajin dan masyarakat dalam perumusan strategi komunikasi belum sepenuhnya bersifat simetris.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Public Relations, Strategi PR, Batik Sendang Duwur, Ikon Pariwisata, Teori Excellence |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000252 Hishni Muhyiddin |
| Date Deposited: | 24 May 2002 17:12 |
| Last Modified: | 24 May 2002 17:12 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/43460 |
Actions (login required)
 |
View Item |
