Sari, Rakhel Kristina Mulia (2025) Pengaruh Program Membership, Kualitas Pelayanan, dan Electronic Word of Mouth terhadap Kepuasan Konsumen Rumah Cantik By dr Lian Dlanggu Mojokerto. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh Program Membership, Kualitas Pelayanan, dan Electronic Word of Mouth terhadap Kepuasan Konsumen di Rumah Cantik by Dr. Lian Dlanggu Mojokerto. Dengan penerapan yang optimal terhadap ketiga variabel tersebut, diharapkan kepuasan konsumen di Rumah Cantik by Dr. Lian dapat meningkat secara signifikan. Penelitian ini melibatkan 167 responden yang merupakan konsumen yang telah mengenal dan menggunakan layanan Rumah Cantik by Dr. Lian. Data primer dikumpulkan melalui penyebaran kuesioner dan diolah menggunakan IBM SPSS Statistics 31. Metode analisis yang digunakan adalah regresi linier berganda yang didukung oleh uji asumsi klasik, meliputi uji multikolinearitas, uji heteroskedastisitas, dan uji normalitas. Hasil penelitian menunjukkan bahwa Program Membership, Kualitas Pelayanan, dan Electronic Word of Mouth masing-masing berpengaruh signifikan secara parsial terhadap Kepuasan Konsumen. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap kepuasan konsumen di Rumah Cantik by Dr. Lian Dlanggu Mojokerto. Dengan demikian, penelitian ini menyimpulkan bahwa peningkatan pada ketiga variabel tersebut berkontribusi secara langsung terhadap peningkatan kepuasan konsumen.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Program Membership, Kualitas Pelayanan, Electronic Word of Mouth, Kepuasan Konsumen, Rumah Cantik By dr Lian. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis |
| Depositing User: | 1212200345 Rakhel Kristina Mulia Sari |
| Date Deposited: | 30 Jun 2026 03:15 |
| Last Modified: | 30 Jun 2026 03:15 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/43273 |
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