WIJOYO, HANDOKO SOSRO HADI (2025) ANALISIS PROGRAM PEMERINTAH, CULTURE HERITAGE, AKSES PERMODALAN, STRATEGI PEMASARAN, INTELLECTUAL CAPITAL, KINERJA INDUSTRI KREATIF TERHADAP PERTUMBUHAN INDUSTRI KREATIF DI KABUPATEN BOJONEGORO. Doctoral thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The creative economy was introduced by Schumpeter in 1911 in "Theorie der wirtschaftlichen entwicklungen" with the concept of "creative destruction" which states that new companies with innovation and creativity will replace companies that are less innovative. The creative industry offers a solution to overcome the scarcity of resources because it depends on ideas, ideas, talent and unlimited creativity. This research aims to examine and analyze Government Programs, Culture Heritage, Access to Capital, Marketing Strategy, Intellectual Capital, and the Performance of Creative Industries on the Growth of Creative Industries in Bojonegoro Regency. This research uses three types of variables: independent variables (Government Programs, Culture Heritage, Access to Capital, Marketing Strategy, Intellectual Capital), intervening variables (Creative Industry Performance), and dependent variables (Creative Industry Growth). The research was conducted in Bojonegoro Regency using descriptive quantitative methods and surveys via questionnaires to 150 creative industry players. Data analysis and hypothesis testing using Partial Least Square (PLS) Structural Equation Modeling (SEM). The research results show that Culture Heritage, Access to Capital, Intellectual Capital, and Creative Industry Performance have a significant influence on the growth of the creative industry with significance values of 0.017, 0.002, 0.003, and 0.032 respectively. However, Marketing Strategy and Government Programs did not show a significant effect. This does not mean that other factors are not dominant in influencing the growth of the creative industry in Bojonegoro Regency.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | Government Programs, Culture Heritage, Access to Capital, Marketing Strategy, Intellectual Capital, Creative Industry Performance, creative industry growth |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Doktor Ilmu Ekonomi |
| Depositing User: | Unnamed user with email zainulfarid@icloud.com |
| Date Deposited: | 07 Dec 2001 19:41 |
| Last Modified: | 07 Dec 2001 19:41 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/42214 |
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