Ramadhanty, Amirah Novi (2025) Pengaruh Penggunaan Brand Ambassador Han So Hee Di Instagram @Somethincofficial Terhadap Persepsi Standar Kecantikan Pada Perempuan Di Surabaya. (The Influence of Han So Hee's Use as a Brand Ambassador on Instagram @Somethincofficial on the Perception of Beauty Standards Among Women in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect of the use of brand ambassador Han So Hee on Instagram @Somethincofficial on the perception of beauty standards among women in Surabaya. Beauty has always been an important part for women, not only in terms of physical, but also inner beauty. Beauty standards in Indonesia have existed since the colonial era and have developed rapidly until now in the era of social media. This study uses a quantitative method with a survey approach, using a questionnaire as a data collection instrument. The results show that the use of brand ambassador Han So Hee on Instagram @Somethincofficial has a positive effect on the perception of beauty standards among women in Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Brand Ambassador, Instagram, Perception of Beauty Standard |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000213 Amirah Novi Ramadhanty |
| Date Deposited: | 28 May 2002 18:20 |
| Last Modified: | 28 May 2002 18:20 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/41604 |
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