Analisis Faktor Pemilihan Moda Transportasi Umum Konvensional dan Transportasi Umum Online di Wilayah Perkotaan Kabupaten Nganjuk (Kec. Loceret, Kec. Nganjuk, Kec. Sukomoro)

Sadewa, Ferderiko Khova (2025) Analisis Faktor Pemilihan Moda Transportasi Umum Konvensional dan Transportasi Umum Online di Wilayah Perkotaan Kabupaten Nganjuk (Kec. Loceret, Kec. Nganjuk, Kec. Sukomoro). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Salah satu aspek penting dalam transportasi adalah pemilihan moda. Pemilihan moda ini merupakan langkah penting dalam perencanaan transportasi dan memainkan peran kunci dalam menentukan kebijakan transportasi, terutama terkait dengan jenis moda dan prasarana yang tersedia. Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi pemilihan moda transportasi umum online dan konvensional di wilayah perkotaan Kabupaten Nganjuk, menggunakan kuesioner yang disebarkan kepada masyarakat pengguna transportasi umum dan pengolahan data menggunakan bantuan aplikasi SPSS. Penelitian ini mengukur seberapa besar pengaruh variabel-variabel tertentu terhadap pemilihan moda transportasi di wilayah perkotaan Kabupaten Nganjuk. Kondisi transportasi umum online dan konvensional di wilayah perkotaan Kabupaten Nganjuk juga diteliti dengan menggunakan metode kuesioner. Selain itu penelitian ini juga mengukur probabilitas pemilihan moda transportasi online dan konvensional di wilayah perkotaan Kabupaten Nganjuk menggunakan metode logit binominal. Dari hasil pengolahan data yang didapat melalui kuesioner yang telah disebarkan ke 400 repsonden pengguna moda transportasi diperoleh, tarif, kemudahan mendapatkan moda transportasi, kualitas pelayanan, ketersediaan moda transportasi, dan waktu perjalanan. Kemudian untuk besar pengaruh variabel tersebut terhadap pemilihan moda transportasi umum online sebesar 50% dan moda transportasi umum konvensional adalah sebesar 82%. Dari segi tarif, kemudahan mendapatkan moda transportasi, kualitas pelayanan, ketersediaan moda transportasi, dan waktu perjalanan, kondisi transportasi umum online dan konvensional di wilayah perkotaan Kabupaten Nganjuk menunjukkan kondisi penilaian baik dari responden. Kemudian hasil dari pengukuran probabilitas pemilihan moda transportasi umum online bernilai 70% dan probabilitas masyarakat yang memilih transportasi umum konvensional bernilai 30%.

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