Komunikasi Organisasi Anggota IKSPI Ranting Benjeng Dalam Membangun Identitas Sosial. (Organizational Communication of IKSPI Members of Benjeng Branch in Building Social Identity).

Wirayudha, Uday Habib (2025) Komunikasi Organisasi Anggota IKSPI Ranting Benjeng Dalam Membangun Identitas Sosial. (Organizational Communication of IKSPI Members of Benjeng Branch in Building Social Identity). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research investigates the role of organizational communication within the IKSPI Ranting Benjeng community in building social identity among its members. Employing a qualitative descriptive approach, the study involved in-depth interviews and participatory observations. Findings reveal that structured and dynamic communication effectively fosters a strong sense of belonging, whereby members not only internalize organizational values but also embrace a collective identity. The study concludes that effective communication is pivotal in strengthening members' commitment, thus enhancing the sustainability of the organization.

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