Firmansyah, Moch Fariz (2025) Pengaruh Citra Destinasi, Daya Tarik Wisata, dan Promosi Terhadap Minat Berkunjung Wisatawan Domestik Kota Lama Surabaya. (The Influence of Destination Image, Tourist Attractions, and Promotion on the Visiting Interest of Domestic Tourists in Old Town Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to analyze the effect of destination image, tourist attraction, and promotion on domestic tourists' interest in visiting Kota Lama Surabaya. The research method uses a quantitative approach with data collection through a questionnaire involving 97 respondents. Data analysis was carried out using validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing.The results showed that tourist attraction and promotion partially had a positive and significant influence on visiting interest, while destination image had no significant effect partially. Simultaneously, the three variables together have a positive and significant influence on visiting interest. The coefficient of determination of 62.2% indicates that the variation in visiting interest is explained by these three variables, while the remaining 37.8% is influenced by other factors outside this study.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Destination Image, Tourism Attraction, Promotion, Visiting Interest. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100326 Moch Fariz Firmansyah |
| Date Deposited: | 17 Nov 2001 16:26 |
| Last Modified: | 17 Nov 2001 16:26 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38671 |
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