Pengaruh Pengalaman Pelanggan, Customer Relationship Management (CRM) dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan Fore Coffee di Surabaya. (The Influence of Customer Experience, Customer Relationship Management (CRM), and Consumer Trust on Customer Loyalty at Fore Coffee in Surabaya).

Parana, Pradifta Tiofanza (2024) Pengaruh Pengalaman Pelanggan, Customer Relationship Management (CRM) dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan Fore Coffee di Surabaya. (The Influence of Customer Experience, Customer Relationship Management (CRM), and Consumer Trust on Customer Loyalty at Fore Coffee in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitialn ini bertuljulaln ulntulk mengulji daln mengalnallisis pengalrulh pengallalmaln pelalnggaln terhaldalp loyallitals pelalnggaln Fore Coffee di Sulralbalyal, Culstomer Relaltionship Malnalgement (CRM) terhaldalp loyallitals pelalnggaln Fore Coffee di Sulralbalyal daln kepercalyalaln konsulmen terhaldalp loyallitals pelalnggaln Fore Coffee di Sulralbalyal. Penelitialn ini menggulnalkaln metode kulalntitaltif, teknik pengulmpullaln daltalnyal dengaln menyebalrkaln kulesioner, alnallisis yalng digulnalkaln aldallalh regresi linier bergalndal. Dallalm penelitialn ini popullalsi yalng digulnalkaln aldallalh pelalnggaln yalng pernalh membeli produlk Fore Coffee lebih dalri saltul kalli di Sulralbalyal. Teknik pengalmbilaln salmpel dilalkulkaln dengaln menggulnalkaln metode pulrposive salmpling dengaln rulmuls Lemeshow sehinggal diperoleh halsil sebalnyalk 100 responden. Halsil penelitialn menulnjulkkaln selulrulh indikaltor vallid daln relialbel. Halsil ulji T menyaltalkaln pengallalmaln pelalnggaln berpengalrulh signifikaln terhaldalp loyallitals pelalnggaln. Culstomer Relaltionship Malnalgement (CRM) berpengalrulh signifikaln terhaldalp loyallitals pelalnggaln. Kepercalyalaln konsulmen secalral palrsiall berpengalrulh signifikaln terhaldalp loyallitals pelalnggaln. Halsil ulji F menyaltalkaln balhwal pengallalmaln pelalnggaln, Culstomer Relaltionship Malnalgement (CRM) daln kepercalyalaln konsulmen secalral simulltaln berpengalrulh terhaldalp loyallitals pelalnggaln Fore Coffee di Sulralbalyal. Sedalngkaln halsil ulji R² menulnjulkkaln besalrnyal pengalrulh valrialbel independen terhaldalp valrialbel dependen sebesalr 82,9%, sedalngkaln sisalnyal sebesalr 17,1% dipengalrulhi oleh valrialbel lalin dilulalr model penelitian.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Pengalaman Pelanggan, Customer Relationship Management (CRM), Kepercayaan Konsumen, Loyalitas Pelanggan.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212100188 Pradifta TioFanza Parana
Date Deposited: 18 Oct 2001 17:09
Last Modified: 18 Oct 2001 17:09
URI: http://repository.untag-sby.ac.id/id/eprint/38662

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