Pengaruh Persepsi Harga, Citra Merek, dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Es Teh Indonesia Cabang Tenggilis. (The Influence of Price Perception, Brand Image, and Service Quality on Purchase Decisions at Es Teh Indonesia, Tenggilis Branch).

Musaddad, Muhamad Dimas Ja'far (2025) Pengaruh Persepsi Harga, Citra Merek, dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Es Teh Indonesia Cabang Tenggilis. (The Influence of Price Perception, Brand Image, and Service Quality on Purchase Decisions at Es Teh Indonesia, Tenggilis Branch). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

[img] Text (ABSTRAK)
ABSTRAK_1212100314_MUHAMAD DIMAS JA'FAR MUSADDAD.pdf
Download (1MB)
[img] Text (BAB 1)
BAB I.pdf
Restricted to Repository staff only
Download (224kB) | Request a copy
[img] Text (BAB 2)
BAB II.pdf
Restricted to Repository staff only
Download (389kB) | Request a copy
[img] Text (BAB 3)
BAB III.pdf
Restricted to Repository staff only
Download (323kB) | Request a copy
[img] Text (BAB 4)
BAB IV.pdf
Restricted to Repository staff only
Download (512kB) | Request a copy
[img] Text (BAB 5)
BAB V.pdf
Restricted to Repository staff only
Download (249kB) | Request a copy
[img] Text (LAMPIRAN)
LAMPIRAN-LAMPIRAN.pdf
Download (2MB)
[img] Text (JURNAL)
JURNAL.pdf
Download (998kB)
[img] Text (JURNAL TURNITIN)
JURNAL TURNITIN.pdf
Download (1MB)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
Official URL: https://repository.untag-sby.ac.id

Abstract

This research aims to analyze the influence of price perception, brand image and service quality on purchasing decisions at the Tenggilis Branch of Indonesian Ice Tea. The research method used is quantitative and the data is primary from respondents. This research involved 100 respondents. The sampling technique used in this research is purposive sampling. The data analysis method in this research uses the validity test, reliability test and classical assumption test. Data analysis is carried out using multiple linear regression analysis, while the hypothesis testing technique uses the F test and T test. Analysis The data in this study used SPSS version 26. The results of normality testing with one Kolmogorov-Smirnov (KS) sample show that the data is normally distributed because the Asymp value. Sig of 0.082 is greater than α 5% (0.05). Therefore, the data can be said to be normally distributed. The results of the research show that the variables Price Perception, Brand Image and Service Quality have a significant influence on purchasing decisions at the Tenggilis Branch of Indonesian Ice Tea. This can be seen from the Adjusted R Square value of 0.750, which means 75%. This shows that the percentage contribution of the influence of the independent variables (Price Perception, Brand Image and Service Quality) on the dependent variable (Purchasing Decision) is 75% while the remaining 25% is influenced by other variables outside the research. In multiple linear regression testing, a constant value (a) of 4.970 was obtained, meaning that if all the independent variables consisting of Price Perception (X1), Brand Image (X2), and Service Quality (X3) were equal to 0 (zero) then the size of the Purchase Decision ( Y) is 4,970 which means buying. Keywords: Price Perception, Brand Image, Service Quality, Purchasing Decisions

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price Perception, Brand Image, Service Quality, Purchasing Decisions
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212100314 Muhamad Dimas Ja'far Musaddad
Date Deposited: 27 Nov 2001 17:42
Last Modified: 27 Nov 2001 17:42
URI: http://repository.untag-sby.ac.id/id/eprint/38644

Actions (login required)

View Item View Item
UNTAG SURABAYA REPOSITORY is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Visitors (since 4 January 2019):
View UNTAG Surabaya Repository Stats