Pengaruh Varian Menu, Kualitas Pelayanan dan Media Sosial Instagram Terhadap Keputusan Pembelian Pada Intano Coffee Shop and Roastery di Krian Sidoarjo. (The Influence of Menu Variants, Service Quality, and Instagram Social Media on Purchase Decisions at Intano Coffee Shop and Roastery in Krian, Sidoarjo).

Arviana, Nerizza (2025) Pengaruh Varian Menu, Kualitas Pelayanan dan Media Sosial Instagram Terhadap Keputusan Pembelian Pada Intano Coffee Shop and Roastery di Krian Sidoarjo. (The Influence of Menu Variants, Service Quality, and Instagram Social Media on Purchase Decisions at Intano Coffee Shop and Roastery in Krian, Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to prove and analyze the effect of menu variants, service quality, and Instagram social media on purchasing decisions at Intano Coffee Shop & Roastery in Krian Sidoarjo. This type of research is quantitative. Respondents in this study were 100 Intano Coffee Shop and Roastery consumers, using the accidental sampling method. Data was collected from respondents using a questionnaire, then the data was processed and analyzed using the SPSS 25 program. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, t-test and f-test. The results of this study indicate that menu variants have a significant effect on purchasing decisions. Service quality has a significant effect on purchasing decisions. Instagram social media has a significant effect on purchasing decisions. Menu variants, service quality and Instagram social media simultaneously have a significant effect on purchasing decisions at Intano Coffee Shop & Roastery Krian Sidoarjo.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Varian Menu, Kualitas Pelayanan, Media Sosial Instagram, dan Keputusan Pembelian
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1212100137 Nerizza Arviana
Date Deposited:	30 Nov 2001 15:37
Last Modified:	30 Nov 2001 15:37
URI:	http://repository.untag-sby.ac.id/id/eprint/38632

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