Viky Rifandi, Arjunaidi (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KONSUMEN IKAN BANDENG DI KECAMATAN PABEAN CANTIAN KOTA SURABAYA. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi permintaan konsumen ikan bandeng di Kecamatan Pabean Cantian, Kota Surabaya. Faktor-faktor yang diteliti meliputi harga ikan bandeng, jumlah anggota keluarga, dan pendapatan rumah tangga. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan konsumen ikan bandeng di area penelitian. Hasil analisis menunjukkan bahwa harga ikan bandeng berpengaruh positif signifikan terhadap permintaan, dengan koefisien regresi sebesar 0,638, yang mengindikasikan bahwa kenaikan harga dapat meningkatkan persepsi kualitas dan mendorong keputusan pembelian. Jumlah anggota keluarga juga menunjukkan pengaruh positif terhadap permintaan, meskipun tidak signifikan secara statistik, dengan koefisien regresi 0,021. Hal ini menunjukkan bahwa semakin banyak anggota keluarga, semakin besar kebutuhan konsumsi ikan bandeng. Sementara itu, pendapatan rumah tangga berpengaruh signifikan terhadap permintaan, dengan koefisien regresi 0,302, menunjukkan bahwa pendapatan yang lebih tinggi meningkatkan daya beli konsumen. Secara keseluruhan, penelitian ini menyimpulkan bahwa harga, jumlah anggota keluarga, dan pendapatan secara simultan berpengaruh terhadap permintaan ikan bandeng di Kecamatan Pabean Cantian, dengan kontribusi yang signifikan dari harga dan pendapatan. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi produsen dan pemasar ikan bandeng untuk menyusun strategi pemasaran yang lebih efektif dan responsif terhadap kebutuhan konsumen. Kata kunci: Permintaan, Ikan Bandeng, Harga, Jumlah Anggota Keluarga, Pendapatan
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kata kunci: Permintaan, Ikan Bandeng, Harga, Jumlah Anggota Keluarga, Pendapatan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Pembangunan |
| Depositing User: | 1232100022 Arjunaidi Viky Rifandi |
| Date Deposited: | 09 Jul 2026 03:37 |
| Last Modified: | 09 Jul 2026 03:37 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38331 |
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