Prisandini, Ully (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN AYAM BROILER PELAKU USAHA SENTRA WISATA KULINER DI KECAMATAN KREMBANGAN, KOTA SURABAYA. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Tujuan dari penelitian ini untuk menganalisis faktor-faktor yang mempengaruhi permintaan ayam broiler pelaku usaha sentra wisata kuliner di Kecamatan Krembangan, Kota Surabaya. Jenis data yang digunakan adalah data kuantitatif. Metode analisis yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS for windows versi 27.0. Sumber data penelitian ini diantaranya data primer yang diperoleh dari penyebaran kuesioner kepada responden pelaku usaha sentra wisata kuliner di Kecamatan Krembangan dan data sekunder yang diperoleh dari Kelurahan Krembangan. Pada penelitian ini teknik yang diambil dalam pengambilan sampel adalah (nonprobabilitiy sampling) dengan jenis sampel jenuh dengan jumlah 45 responen. Hasil penelitian menjunjukkan bahwa harga ayam broiler (X1) berpengaruh negatif dan signifikan terhadap permintaan ayam broiler (Y), sedangkan jumlah jenis masakan (X2) dan pendapatan (X3) berpengaruh positif dan signifikan terhadap permintaan ayam broiler (Y) di Kecamatan Krembangan, Kota Surabaya. Diharapkan informasi ini dapat memeberi manfaat atau masukan kepada pelaku usaha sentra wisata kuliner di Kecamatan Krembangan, Kota Surabaya untuk selalu bijak dalam membuat keputusan akan perubahan baik dari segi harga dalam membeli ayam broiler yang nantinya digunakan untuk berjualan. Kata kunci: Harga, Jumlah Jenis Masakan, Pendapatan, Permintaan Ayam Broiler.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kata kunci: Harga, Jumlah Jenis Masakan, Pendapatan, Permintaan Ayam Broiler. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Pembangunan |
| Depositing User: | 1232100040 Ully Prisandini |
| Date Deposited: | 02 Jul 2026 09:56 |
| Last Modified: | 02 Jul 2026 09:56 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38329 |
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