Pariansyah, Herdika (2024) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN SUASANA CAFÉ TERHADAP KEPUASAN KONSUMEN PADA CAFÉ LINI KOPI.ID SURABAYA. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Pada penelitian ini menguji hubungan antara kualitas produk, persepsi harga, dan suasana café terhadap kepuasan konsumen pada café lini kopi.id surabaya. Metode yang digunakan dalam pengumpulan data ini adalah dengan menggunakan metode kuesioner yang berisi pernyataan tentang variabel yang diteliti. Pada penelitian ini teknik sampling yang digunakan adalah purposive sampling dengan jumlah sampel yang diambil sebanyak 100 responden. Pengujian hipotesis pada penelitian ini dilakukan dengan menggunakan SPSS versi 23. Adapun tujuan yang ingin dicapai sesuai degan isi pada rumusan masalah yang telah dipaparkan adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, persepsi harga, dan suasana café terhadap kepuasan konsumen pada café lini kopi.id Surabaya, dalam pelaksanaan dilapangan penelitian ini mengambil data primer yang diperoleh dengan menggunakan metode kuseioner dan dan data sekunder yang diperoleh dari manajer café lini kopi.id meliputi profil usaha, dan struktur organisasi Teknik analisis adalah analisis linier berganda dan hasil temuan analisis pada penelitian ini menunjukan bahwa : 1) kualitas produk berpengaruh signifikan terhadap kepuasan konsumen, 2) persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, 3) suasana café berpengaruh signifikan terhadap kepuasan konsumen, 4) kualitas produk, persepsi harga, dan suasana café berpengaruh signifikan terhadap kepuasan konsumen pada café lini kopi Surabaya. Hasil temuan analisis dapat disimpulkan bahwa kualitas produk (X1), persepsi harga(X2), dan suasana café (X3), memiliki pengaruh terhadap kepuasan konsumen (Y), dan diantara tiga variabel tersebut yang paling dominan memiliki pengaruh terhadap kepuasan konsumen adalah variabel kualitas produk.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kualitas Produk, Persepsi Harga, Suasana Café, Kepuasan Konsumen |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100120 Herdika Pariansyah |
| Date Deposited: | 09 Jul 2026 03:17 |
| Last Modified: | 09 Jul 2026 03:17 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38085 |
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