Hasannurdin, Achmad Yusuf (2024) Pengaruh Brand Trust, Desain Produk dan Kualitas Produk terhadap Keputusan Pembelian Produk di Persebaya Store Surabaya. (The Influence of Brand Trust, Product Design, and Product Quality on Purchase Decisions of Products at Persebaya Store Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh brand trust, desain produk dan kualitas produk terhadap keputusan pembelian produk di Persebaya Store Surabaya. Penelitian ini menggunakan metode kuantitatif, teknik pengumpulan data yaitu dengan menyebarkan kuesioner, analisis yang digunakan yaitu regresi linier berganda. Sampelnya terdiri dari 97 responden. Adapun hasil penelitian menunjukkan bahwa semua indikator valid dan reliabel. Hasil dari uji T menyatakan bahwa brand trust berpengaruh signifikan terhadap keputusan pembelian. Desain produk berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil dari uji F menyatakan bahwa brand trust, desain produk dan kualitas produk berpengaruh secara simultan terhadap keputusan pembelian produk di Persebaya Store Surabaya. Sedangkan hasil dari uji R² menunjukkan bahwa pengaruh variabel independen terhadap variabel dependen sebesar 89,7% sedangkan sisanya 10,3% dipengaruhi variabel lain diluar model penelitian.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Brand Trust, Desain Produk, Kualitas Produk dan Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 121210022q Achmad Yusuf Hasannurdin |
| Date Deposited: | 10 Nov 2001 20:45 |
| Last Modified: | 10 Nov 2001 20:45 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/37745 |
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