Zabrina, Talitha Adriyanti Nur (2025) Hubungan Gaya Hidup Hedonis dan Kontrol Diri dengan Perilaku Konsumtif Pada Pengguna E-Commerce Shopee. (The Relationship Between Hedonistic Lifestyle and Self-Control with Consumptive Behavior in Shopee E-Commerce Users). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisis hubungan antara gaya hidup hedonis dan kontrol diri dengan perilaku konsumtif pada pengguna e- commerce Shopee. Jenis penelitian yang digunakan yaitu kuantitatif korelasional dengan teknik analisis regresi ganda. Partisipan dalam penelitian ini berjumlah 282 orang. Hasil penelitian menunjukkan bahwa gaya hidup hedonis dan kontrol diri memiliki hubungan sangat signifikan dengan perilaku konsumtif, ditunjukkan melalui perolehan nilai signifikansi sebesar 0,000 (p<0,01). Secara parsial, gaya hidup hedonis menunjukkan nilai t sebesar 11,296 dengan signifikansi 0,000 (p<0,01). Artinya ada hubungan positif yang sangat signifikan antara gaya hidup hedonis dengan perilaku konsumtif. Sementara kontrol diri menunjukkan nilai t sebesar -3,114 dengan signifikansi 0,002 (p<0,01). Artinya ada hubungan negatif yang sangat signifikan antara kontrol diri dengan perilaku konsumtif. Hasil penelitian ini menunjukkan bahwa rata-rata perilaku konsumtif dan gaya hidup hedonis pengguna E-commerce Shopee adalah tinggi, sementara kontrol diri berada pada kategori rendah ditunjukkan melalui perolehan nilai empirik yang lebih tinggi dari nilai hipotetik. Pada perilaku konsumtif nilai empirik sebesar 52,01 dan nilai hipotetik sebesar 45, sementara gaya hidup hedonis memiliki nilai empirik sebesar 50,35 dan nilai hipotetik sebesar 40. Kontrol diri memiliki nilai empirik 35,35 dan nilai hipotetik 37,5. Peneliti selanjutnya yang akan meneliti permasalahan serupa dapat menggunakan hasil penelitian ini sebagai dasar untuk memberikan intervensi guna membantu mengurangi tingginya konsumtifitas individu melalui metode penelitian yang berbeda. Peneliti selanjutnya yang ingin melakukan penelitian dengan metode yang sama dapat menggunakan variabel-variabel lain yang turut menjadi faktor munculnya perilaku konsumtif yang tidak diteliti dalam penelitian ini.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perilaku Konsumtif, Konsumsi Berlebih, Gaya Hidup Hedonis, Kontrol Diri |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Psikologi > Program Studi Psikologi |
| Depositing User: | 1512100223 Talitha Adriyanti Nur Zabrina |
| Date Deposited: | 11 Dec 2001 17:43 |
| Last Modified: | 11 Dec 2001 17:43 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/37327 |
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