Bhadreswara, Wira (2025) Pengaruh Promosi, Kualitas Pelayanan, dan Citra Merek Terhadap Kepuasan Konsumen di Franchise Chickroll Cabang Aloha Sidoarjo. (The Influence of Promotion, Service Quality, and Brand Image on Consumer Satisfaction at ChickRoll Aloha Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to examine the influence of promotion, service quality, and brand image on consumer satisfaction at ChickRoll. The research method employed is quantitative, with data collected through questionnaires distributed to 100 consumer respondents. Data analysis was conducted using SPSS software. The results indicate that promotion has a positive and significant effect on consumer satisfaction. This is evidenced by a significance value of 0.05 = 0.05 and a T-value > T-table value (2.909 > 1.985), leading to the conclusion that the promotion variable significantly influences consumer satisfaction. The service quality variable also significantly affects consumer satisfaction, as demonstrated by a significance value of 0.017 < 0.05 and a T-value > T-table value (2.438 > 1.985). Similarly, the brand image variable significantly influences consumer satisfaction, with a significance value of 0.000 < 0.05 and a T-value > T-table value (7.192 > 1.985). Based on the research findings, it can be concluded that the variables of promotion, service quality, and brand image collectively have a significant effect on consumer satisfaction. This is supported by the results of the F-test, where the F- table value is 86.362 with a significance value of 0.000, confirming that the significance value of 0.000 < 0.05. Keyword : Marketing Management, Promotion, Service Quality, Brand Image, Consumer Satisfaction
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Marketing Management, Promotion, Service Quality, Brand Image, Consumer Satisfaction |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100251 Wira Bhadreswara |
| Date Deposited: | 29 Nov 2001 18:12 |
| Last Modified: | 29 Nov 2001 18:12 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/37253 |
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