Pengaruh Word of Mouth, Persepsi Harga, Lokasi dan Keragaman Produk Terhadap Keputusan Pembelian di Toko Bu Ketut. (The Influence of Word of Mouth, Price Perception, Location, and Product Variety on Purchase Decisions at Bu Ketut Store).

Swardinata, Putu Pande Edy (2024) Pengaruh Word of Mouth, Persepsi Harga, Lokasi dan Keragaman Produk Terhadap Keputusan Pembelian di Toko Bu Ketut. (The Influence of Word of Mouth, Price Perception, Location, and Product Variety on Purchase Decisions at Bu Ketut Store). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

[img] Text
ABSTRAK(1)-5-19_merged.pdf
Download (11MB)
[img] Text (BAB I)
BAB I.pdf
Restricted to Repository staff only
Download (255kB) | Request a copy
[img] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (253kB) | Request a copy
[img] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (314kB) | Request a copy
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (615kB) | Request a copy
[img] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (154kB) | Request a copy
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Download (2MB)
[img] Text (LoA JURNAL)
LoA_Putu Pande Edy Swardinata.pdf
Download (129kB)
[img] Text (JURNAL)
Jurnal Putu Pande Edy Swardinata.pdf
Restricted to Repository staff only
Download (200kB) | Request a copy
[img] Text (JURNAL TURNITIN)
PENGARUH WORD OF MOUTH, PERSEPSI HARGA, LOKASI DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BU KETUT (1).pdf
Restricted to Repository staff only
Download (1MB) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Text (ABSTRAK)
ABSTRAK.pdf
Download (12MB)
Official URL: http://repository.untag-sby.ac.id

Abstract

The aim of this research is to determine and analyze the influence of word of mouth, price perceptions, location and product diversity on purchasing decisions at the Bu Ketut store. The method for this research itself uses a quantitative method using multiple linear regression with the help of SPSS version 25 software as a tool for testing and analyzing data. The population taken in this research itself was buyers at the Bu Ketut Grocery Shop, totaling 96 people, then for the Accidental Sampling technique, and for the measurement scale using the Likert scale as the measurement scale. The results of the research itself show that based on the simultaneous test (f test) it proves that all independent variables, namely the variables Word of Mouth (X1), Price Perception (X2), Location (X3), Product Diversity (X4) together have a significant influence on the dependent variable is the purchasing decision (Y). The research results are based on partial analysis (t test) that all independent variables, namely the Word of Mouth variable (X1), Price Perception (X2), Location (X3), Product Diversity (X4) have a significant influence on the dependent variable, namely Purchase Decision ( Y). Based on the results of the Determination Coefficient test (R2), the results of the R2 determination test can be seen from the determinant coefficient value obtained by the R2 figure of 967 or (96.7%). This shows that the influence of the independent variables consisting of word of mouth, price perception, location and product diversity can explain the dependent variable, namely purchasing decisions, which is 96.7%. Meanwhile, the remaining 3.3% is influenced by other variables not used in this research.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Word of Mouth, Price Perception, Location, Product Diversity
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212000170 Putu Pande Edy Swardinata
Date Deposited: 14 Nov 2001 17:06
Last Modified: 14 Nov 2001 17:06
URI: http://repository.untag-sby.ac.id/id/eprint/37089

Actions (login required)

View Item View Item
UNTAG SURABAYA REPOSITORY is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Visitors (since 4 January 2019):
View UNTAG Surabaya Repository Stats