Pengaruh Persepsi Harga, Desain Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Sepatu Futsal Merek Ortuseight Pada Triangel Sport 99 di Kabupaten Sidoarjo. (The Influence of Price Perception, Product Design, and Brand Image on the Purchase Decision of Ortuseight Futsal Shoes at Triangel Sport 99 in Sidoarjo Regency).

Akbar, Teddy Syahril (2024) Pengaruh Persepsi Harga, Desain Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Sepatu Futsal Merek Ortuseight Pada Triangel Sport 99 di Kabupaten Sidoarjo. (The Influence of Price Perception, Product Design, and Brand Image on the Purchase Decision of Ortuseight Futsal Shoes at Triangel Sport 99 in Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to determine the influence of price perception variables, product design and brand image on purchasing decisions for Ortuseight Brand Futsal Shoes products at Triangel Sport 99 in Sidoarjo Regency with a population of consumers from Triangel Sport 99 with 96 samples using quantitative methods. Testing was carried out with the SPSS 26 program. The analysis technique used in this research is multiple linear regression F test, T test for hypothesis analysis, while other tests use data instrument tests which contain validity tests, reliability tests and classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests. The research results show that simultaneously all independent variables together have an influence on the dependent variable, namely purchasing decisions. The partial research results show that price perception variables, product design and brand image have a positive and significant effect on purchasing decision variables.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Price Perception, Product Design, Brand Image, Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1212000363 Teddy Syahril Akbar
Date Deposited:	15 Nov 2001 17:36
Last Modified:	15 Nov 2001 17:36
URI:	http://repository.untag-sby.ac.id/id/eprint/35248

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