Pengaruh Digital Marketing, E-wom, dan Persepsi Harga terhadap Customer Satisfaction Fast Food Alltime Buns Tunjungan Surabaya. (The Influence of Digital Marketing, E-WOM, and Price Perception on Customer Satisfaction at Fast Food Alltime Buns Tunjungan Surabaya).

Badiyanto, Adri Cahya (2024) Pengaruh Digital Marketing, E-wom, dan Persepsi Harga terhadap Customer Satisfaction Fast Food Alltime Buns Tunjungan Surabaya. (The Influence of Digital Marketing, E-WOM, and Price Perception on Customer Satisfaction at Fast Food Alltime Buns Tunjungan Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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PENGARUH DIGITAL MARKETING, E-WOM DAN PERSEPSI HARGA TERHADAP CUSTOMER SATISFACTION FAST FOOD ALLTIME BUNS TUNJUNGAN SURABAYA 2.pdf
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Abstract

Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh Digital Marketing, E-Wom, Dan Persepsi Harga Terhadap Custefer Satishctio last Food Alltime Buns Tunjungan Surabaya. Populasi dalei, penelitian ini yakni Konsumen di Alltime Buns Tunjungan Surabaya. Teknik pengambilan sampel menggunakan sampel lemeshow dengan setidaknya 100 responden Jenis data yang digunakan adalah data kuantitatif, berasal dari sumber data primer (primary data) dengan menggunakan kuesioner. Uji instrumen yang digunakan dalam penelitian ini adalah uji validitas dan reliabilitas. Analisis data yang digunakan yaitu analisis regresi linear berganda, dengan pengujian hipotesis menggunakan uji L, uji F. dan koefisien determinasi (R'). Hasil penelitian ini menunjukkan bahwa kescluruhan indikator yang digunakan dalam penelitian ini valid dan reliabel. Hasil uji t menyatakan bahwa Digital Marketing secara parsial tidak berpengaruh signifikan terhadap Customer Satisfaction. E-Wom secara parsial berpengaruh signifikan terhadap Customer Satisfaction. Persepsi Hanga secara parsial berpengaruh signifikan terhadap Customer Satisfaction. Hasil uji F menunjukkan bahwa Digital Marketing, E-Wom, dan Persepsi Harga secara simultan berpengarh signifikan terhadap Customer Satisfaction pada Konsumen Alltime Buns Tunjungan Surabaya. Sedangkan hasil uji koefisien determinasi (R°) menunjukkan pengaruh variabel independen terhadap variabel dependen yakni sebesar sebesar 81,5% sedangkan untuk sisanya sebesar 18,5% dipengaruhi oleh variabel lain diluar model yang diteliti.

Item Type: Thesis (Undergraduate)
Additional Information: Digital Marketing, E-Wom, Persepsi Harga,Customer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212000039 Adri Cahya Badiyanto
Date Deposited: 17 Oct 2001 17:32
Last Modified: 17 Oct 2001 17:32
URI: http://repository.untag-sby.ac.id/id/eprint/35085

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