Pratama, Deni Aditya (2024) Pengaruh Kualitas Produk, Persepsi Harga, dan E-Word Of Mouth Terhadap Keputusan Pembelian di UD Perdana Jaya Teknik Sidoarjo. (The Influence of Product Quality, Price Perception, and E-Word of Mouth on Purchase Decisions at UD Perdana Jaya Teknik Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to test and analyze the influence of product quality, price perception and word of mouth on purchasing decisions at UD Perdana Jaya Teknik Sidoarjo. Product quality is an important factor in influencing consumer purchasing decisions towards UD.Perdana Jaya Teknik Sidoarjo. Apart from product quality, price perception is also a major factor. Price perception is also very influential in product selection because price. Apart from product quality and price perception is also a major factor, Word of Mouth is also very influential in product selection because information on the quality of a product will determine the quality and comfort in choosing and a sense of security. This method uses a quantitative approach derived from primary data sources. The sampling technique in this research was carried out usingProbability samplingwith a sample of 100 respondents. Data was processed using SPSS 27 for Windows. The data analysis used is instrument testing, classical assumptions, multiple linear regression testing, hypothesis testing and coefficient of determination (R²). The results of this research indicate that the Product Quality variable has a significant positive effect on Purchasing Decisions at UD. Perdana Jaya Teknik Sidoarjo, Price Perception has a significant positive effect on Purchasing Decisions at UD. Perdana Jaya Teknik Sidoarjo, Word Of Mouth is significantly positive on Purchasing Decisions at UD. Perdana Jaya Teknik Sidoarjo. And Purchasing Decisions, Price Perceptions and Word Of Mouth simultaneously have a significant positive effect on CV Employee Performance. Kevin Maulana.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Price Perception, Word Of Mouth, Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000329 Deni Aditya Pratama |
| Date Deposited: | 18 Oct 2001 17:19 |
| Last Modified: | 18 Oct 2001 17:19 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/34523 |
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