Strategi Komunikasi Perangkat Desa dalam Sosialisasi Program Pembangunan Berkelanjutan (Sustainable Development Goals) Kepada Masyarakat Desa Lukrejo Lamongan. (Communication Strategy of Village Officials in Socializing the Sustainable Development Goals Program to the Lukrejo Lamongan Village Community).

Al-Haqiqi, Achmad Ridho (2024) Strategi Komunikasi Perangkat Desa dalam Sosialisasi Program Pembangunan Berkelanjutan (Sustainable Development Goals) Kepada Masyarakat Desa Lukrejo Lamongan. (Communication Strategy of Village Officials in Socializing the Sustainable Development Goals Program to the Lukrejo Lamongan Village Community). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This thesis discusses the communication strategy of village officials in socializing SDGs sustainable development programs to the people of Lukrejo Village, Kalitengah, Lamongan. This research aims to identify the communication strategies of village officials in socializing sustainable development programs to the community and developing effective communication strategies. The research method used in this research is qualitative research with a case study approach. To obtain data in this study, the authors used interview and documentation techniques. The results showed that the communication strategy of village officials in socializing SDGs programs to the community is very important to achieve sustainable development goals. The communication strategy of village officials in socializing the SDGs program to the community shows significant adoption from various elements of society. Through a participatory approach, village officials succeeded in building awareness and understanding of the importance of sustainable development goals. The use of various communication media, such as door-to-door meetings and social media, ensures that information is accessible to all levels of society. In addition, the involvement of community leaders and village officials in delivering messages increased the credibility and acceptance of the program.

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