Aini, Firda Nur (2024) Pengaruh Kualitas Pelayanan, Harga, dan Store Atmosphere Terhadap Kepuasan Konsumen Belia Cosmetic (Studi Kasus pada Kepuasan Konsumen Belia Cosmetic Di Kecamatan Gubeng Surabaya). (The Effect of Service Quality, Price, and Store Atmosphere on Consumer Satisfaction of Youth Cosmetics (Case Study on Consumer Satisfaction of Youth Cosmetics in Gubeng District, Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Improvevements made in marketing management aim to develop a product within its market share. With development, a bussiness that is run will be more advanced and continue to grow. The quality of this oofline store has many customers, and has been proven by the good quality of the products and providing local goods that are in great demand by consumers. The aim of this research is to analyze the significant influence of service quality, price and Store Atmosphere simultaneouslu on Belia Cosmetic consumers in Gubeng District, Surabaya. The research uses a quantitative approach using multiple linier regression analysis techniques because the data used is questionnaire with a total of 97 respondents. The results of research hypothesis testing show that partially service quality, price and Store Atmosphere have a positive and significant effect on young Cosmetic consumer satisfaction in Gubeng Distric Surabaya. And simultaneously service quality, price, and Store Atmosphere have a positive and significant effect on young Cosmetic consumer Satisfaction in Gubeng District, Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Price, Store Atmosphere, Consumer Satisfaction. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000309 Firda Nur Aini |
| Date Deposited: | 24 Jul 2024 04:06 |
| Last Modified: | 24 Jul 2024 04:06 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30096 |
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