Analisis Kelayakan Usaha (Studi Kasus Industri Batik di Kecamatan Mayangan Kota Probolinggo). (Business Feasibility Analysis (Case Study of Batik Industry in Mayangan District, Probolinggo City)).

Zebua, Syahrizal (2024) Analisis Kelayakan Usaha (Studi Kasus Industri Batik di Kecamatan Mayangan Kota Probolinggo). (Business Feasibility Analysis (Case Study of Batik Industry in Mayangan District, Probolinggo City)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Mayangan District is one of the sub-districts in Probolinggo City. The city of Probolinggo has distinctive batik which is made traditionally using written batik techniques with natural muances such as Water (Bayu/Air), Air (Angin), Grape (Anggur) and Mango (Mangga) also called Bayungga which makes Probolinggo batik have a distinctive pattern and different from other batik There are several previous research results regarding the feasibility of batik businesses. This research was conducted by (Als and Karisma, 2023), Charitin and Rizky (2023), Kamal et al (2023), Qomariyah et al (2021), Nasarudin (2014) using B/C Ratio, R/C Ratio, and ROI analysis tools. The research results show that the batik business is feasible to run This research aims to analyze the total costs, revenues, profits and feasibility of batik businesses in Mayangan District, Probolinggo City. This research involved 6 informants who were batik business owners in Mayangan District, Probolinggo City Determining the informants used in this research used a purposive sampling technique. Data collection techniques use several methods, namely, observation, interviews, and documentation. The data that has been obtained will be processed in several stages, namely: data collection, data tabulation, data calculation, and drawing conclusions. In analyzing the data using the total cost, revenue, profit and business feasibility methods. Business feasibility can be determined using 3 parameters, namely: B/C Ratio, R/C Ratio and ROL The results of this research obtained an average total cost calculation of IDR 18,916,042/month, an average revenue of IDR 32,062,500/month, and an average profit of IDR 13,124,458/month. Calculating business feasibility using the B/C ratto obtained an average result of 0.69 where B/C > 0, calculating the average R/C ratio of 1.69 where R/C 1, and calculating the average ROI of 73,53% where ROI > 0% The results of these calculations state that the batik business in Mayangan District, Probolinggo City is feasible to run and develop.

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