Lauma, Tarissa Fatika (2024) Pengaruh Persepsi Harga, Lokasi, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Sabana Fried Chicken Cabang Gunung Sari Indah Surabaya. (The Influence of Price Perception, Location, Product Quality and Service Quality on Consumer Satisfaction at Sabana Fried Chicken Gunung Sari Indah Surabaya Branch). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study examines the relationship between price perception, location. product quality, and service quality on consumer satisfaction at Sabana Fried Chicken Gunung Sari Indah Surabaya Branch Data collection is carried out by means of a questionnaire containing a list of questions regarding cach variable studied Respondents in this study are consumers ers who have purchased Sabana Fried Chciken products Gunung San Indah Surabaya branch. This study used a sample of 100 respondents. This study used the SPSS Version 24 program to conduct data analysis The analysis technique used is multiple linear regression. Classical assumption tests used include multicollinarity tests, heterokodasticity tests, and data normality tests Overall, the indicators of this study are valid with a correlation coefficient of 0.200 with a significance level of <0.05 and the indicators are declared reliable because the valuc of Cronbach's Alpha coefficient > 0.60. Hypothesis testing uses partial significant test (t test), simultaneous test (F test) and coefficient of determination analysis (R2). The results of this study show that: (1) price perception does not have a significant effect on consumer satisfaction, (2) location has a significant effect on consumer satisfaction, (3) product quality has a significant effect on consumer satisfaction, (4) service quality has a significant effect on consumer satisfaction, (5) price perception, location, product quality and service quality have a significant effect simultaneously on consumer satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Price Perception, Location, Product Quality, Service Quality, Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000250 Tarissa Fatika Lauma |
| Date Deposited: | 26 Jul 2024 02:10 |
| Last Modified: | 26 Jul 2024 02:10 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/29914 |
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