Brand Image, Customer Satisfaction And Brand Loyalty Of Blackberry Mobile Phone

Matulessy, Andik and Adiansunyani, Ni Luh (2016) Brand Image, Customer Satisfaction And Brand Loyalty Of Blackberry Mobile Phone. International Journal of Business and management Invention, 5 (9). pp. 49-52. ISSN 2319-8028 (Unpublished)

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Abstract

This study examined correlation between brand image and customer satisfaction with brand loyalty of a BlackBerry mobile phone. Subject of this research is 100 respondents who was aged 21-40 years and lived in Surabaya. The result of analysis shows there is correlation between brand image and customer satisfaction with brand loyalty of a BlackBerry mobile phone; brand image is significantly positively correlated with brand loyalty; consumer satisfaction is significantly positively correlated with brand loyalty

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