Ul Khaq, Fayyaz (2022) Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk MS Glow Pada Agen MS Glow Tasikmalaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk meneliti pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian produk MS GLOW cabang Tasikmalaya. Jumlah sampel yang ditetapkan adalah seluruh pelanggan MS GLOW cabang Tasikmalaya. Teknik pengambilan sampel menggunakan teknik Lemeshow. Dalam pengumpulan data di bantu juga dengan instrumen kuisioner dengan pengukuran nilai menggunakan skala Likert. Metode analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS 16 dan Microsoft Excel. Hasil dari penelitian ini adalah bahwa Harga, Kualitas Produk, dan Kualitas Pelayanan berpengaruh signifikan secara parsial dan simultan terhadap Keputusan Pembelian Produk MS Glow pada Agen MS Glow Tasikmalaya. Kata Kunci: Harga, Kualitas Produk, Kualitas Pelayanan, dan Keputusan Pembelian.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan, Dan Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211700137 Fayyaz Ul Khaq |
| Date Deposited: | 24 Jul 2026 02:12 |
| Last Modified: | 24 Jul 2026 02:12 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/19198 |
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