Strategy in Developing the Tenun Ikat in Kediri City East Java Province

Rahmiyati, Nekky and Andayani, Sri (2018) Strategy in Developing the Tenun Ikat in Kediri City East Java Province. In: Strategy in Developing the Tenun Ikat in Kediri City East Java Province.

Text DR. Nekky Rahmiyati, MM, Dra. Sri Andayani, MM,.pdf Download (1MB)

Abstract

Kediri City in East Java Province has a centre of ‘tenun ikat’ crafts that has already been in existence since the year 1980s. The tenun ikat cloth, as one of the cultural heritages, becomes the icon of Kediri City community and at the same time also becomes the regional product of excellence. The problems of research are as follows: 1) How is the potential, strength, constraint, opportunity and threat of the ‘tenun ikat’ compound in Bandar Kidul, Kediri? 2) How is the strategy in developing the ‘tenun ikat’ compound in Kediri City?. The aims of this Research are as follows: 1) To know the potential, strength, constraint, opportunity and threat to the ‘tenun ikat’ compound in Bandar Kidul, Kediri City. 2) To make the plan in preparing the development strategy for ‘tenun ikat’village in Bandar Kidul, Kediri City. Meanwhile, the outputs of this Research are as follows: 1) The mapping of the potential, strength, constraint, opportunity and threat to the ‘tenun ikat’ compound in Bandar Kidul, Kediri City. 2) The findings of the strategy and the follow-up plan for the ‘tenun ikat’ compound in Kediri City.This research applies the descriptive qualitative method, supported by the qualitative data and analyzed qualitatively by using the SWOT analysis. The Results of this Research are as follows: The commitment on strength is to implement the good and sufficiently opened business management system to renewal. Weakness: Less availability of raw materials in Kediri; limitedness of manpower with technical skill; export market, institution, waste treatment and work safety. Opportunities: The demand for product is relatively stable and even increasing, the manpower willing to be trained is available. Media of promotion is quite a lot. Threats: There arequite a lot of competitors’ products; the family management puts the business continuity in worrying situation, lack of consumers’interest in hand-made / traditional products, manpower hijacking to other regions with the lure of bigger compensation, the high trend in hijacking the ‘tenun ikat’ design model by other regions. Finally, based on these SWOT – Strength, Weakness, Opportunity and Threat, the strategy is analyzed.

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