Instagram Social Media as Crowdfunding Means (Qualitative Descriptive Study on Instagram Utilization in “kitabisacom” Account)

Shintowati, Anisa Roro (2021) Instagram Social Media as Crowdfunding Means (Qualitative Descriptive Study on Instagram Utilization in “kitabisacom” Account). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The era of digital technology that is developing rapidly as it is today has helped humans make it easier to carry out various activities without any limitations of space and time. Digital technology can also be used to advertise goods or services, and can also provide information such as social activities through social media. The increasing use of the internet has made the application of crowds very well known and applied in various purposes, such as crowdfunding. This research is entitled Instagram Social Media as Crowdfunding Means (Qualitative Descriptive Study on Instagram Utilization in “kitabisacom” Account). This study aims to find out and explain how to use Kitabisa's Instagram social media as a means of implementing crowdfunding. The theory used in this research is Media Richness Theory or commonly called Media Perfection Theory. The type of research used is a qualitative approach with a descriptive type of research. Data collection techniques in this study used interviews, observation, and documentation. Keywords: Social Media, Instagram, Crowdfunding, Media Richness Theory

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