E-Wom And Price Perception On Image, Satisfaction, And Loyalty For Consumers Of Toyota Family Cars

Isa, Jamila and Budiyanto, . and Riyadi, Slamet (2018) E-Wom And Price Perception On Image, Satisfaction, And Loyalty For Consumers Of Toyota Family Cars. International Journal of Business and Management Invention (IJBMI, 7 (3). pp. 29-37. ISSN 2319 – 8028

	Image Cover E-Wom And Price Perception On Image.jpg Download (40kB)
	Text E-Wom And Price Perception On Image, Satisfaction, And Loyalty....pdf Download (216kB)
	Text TURNITIN E-Wom And Price Perception.....pdf Download (1MB)

Abstract

This study aimed to investigate the influence of electronic Word-of-Mouth (eWOM) and the price perception on the image, satisfaction, and loyalty of customers' Toyota family cars. This was designed as survey research in which primary data were applied for data collection. Data were obtained from customers of Toyota family cars in Makassar. The samples were 400 respondents taken with accidental sampling technique; and the technique for data analysis was SEM (Structural Equation Modeling). As a result, eWOM and price perception gave impact on brand image of Toyota family cars. Further result indicated that eWOM had no effect to customer satisfaction and customer loyalty. While, price perceptions and brand image induced Toyota customers' satisfaction and loyalty; in turn, customer satisfaction impinged Toyota customers' loyalty

Item Type:	Article
Uncontrolled Keywords:	e-WOM,satisfaction, customer loyalty
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Doktor Ilmu Ekonomi
Depositing User:	S.E ketut mahendranata D
Date Deposited:	01 Nov 2021 05:20
Last Modified:	01 Nov 2021 05:20
URI:	http://repository.untag-sby.ac.id/id/eprint/12283

Actions (login required)

View Item