Pengaruh Persepsi Price, Advertising, Dan Public Relation Terhadap Keputusan Mahasiswa Dalam Memilih UNTAG Surabaya

Jamilah, Nur (2014) Pengaruh Persepsi Price, Advertising, Dan Public Relation Terhadap Keputusan Mahasiswa Dalam Memilih UNTAG Surabaya. Undergraduate thesis, Untag 1945 Surabaya.

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Abstract

This research was conducted at higher education institutions in Surabaya under the tittle “Influence Perception Price, Advertising, and Public Relations Decision against Students In Choosing UNTAG Surabaya”. Increasingly fierce competition among universities require them to pay more attention to marketing activities such as factor prices, advertising, and public relations. It is expected to be able to influence consumer purchasing decisions. The purpose of this reseacrh are : (1) To determine, analyze and prove whether the perception of price, advertising, and public relations can influence simultaneously on a student’s decision in choosing UNTAG Surabaya. (2) To determine, analyze and prove whether the perception of price, advertising, and public relations can be partial effect on a student’s decision in choosing UNTAG Surabaya. (3) To determine, analyze and prove the three factors (perception of price, advertising, and public relations) are the most dominant influence on a student’s decision in choosing UNTAG Surabaya. Hypothesis of this research are : (1) Suspected price, advertising, and public relations campaign can affect simultaneously against student’s decision in choosing UNTAG Surabaya. (2) Suspected price, advertising, and public relations campaign can be partial effect on a student’s decision in choosing UNTAG Surabaya. (3) Suspected public relations factor most dominant influence on a student’s decision in choosing UNTAG Surabaya. This research proves that the Perception Price, Advertising, and Public Relations significant effect simultaneously to the Decision of Student’s In Choosing UNTAG Surabaya. It can bee seen from the value of F count > F table is 30.106 > 2.68. Perception Price significant effect partially on a Student’s In Choosing UNTAG Surabaya. Advertising does not affect significantly partially against the Decision of The studen’s In Choosing UNTAG Surabaya. Public Relations significant effect partially to the Decision of Student’s In Choosing UNTAG Surabaya. Public Relation dominant influence on a Student’s Decision In Choosing UNTAG Surabaya.

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