Wulansari, Alvinna Dwi (2026) Pengaruh Motivasi Berwirausaha,Role Model,Dan Keberanian Mengambil Resiko Terhadap Keputuan Berwirausaha Pada Generazi Z Kecamatan Gunung Anyar Surabaya. (The Influence of Entrepreneurial Motivation, Role Models, and Risk-Taking Courage on Entrepreneurship Decisions Among Generation Z in Gunung Anyar District, Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine and analyze the influence of Entrepreneurial Motivation (X1), Role Model (X2), and Risk-Taking Bravery (X3) on Entrepreneurial Decisions (Y) among Generation Z in Gunung Anyar District, East Surabaya. The research approach used is a quantitative approach based on the Theory of Planned Behavior (TPB). The population in this study is Generation Z in Gunung Anyar District, Surabaya, who are actively running businesses. The sampling technique utilized is Non-Probability Sampling with a Purposive Sampling approach (Total Sampling), resulting in a sample size of 60 respondents. Data collection was conducted through electronic questionnaires via Google Form measured with a Likert scale. Data analysis was performed using classical assumption tests and multiple linear regression analysis techniques processed by SPSS version 26. The partial analysis results indicate that the entrepreneurial motivation variable, the presence of a role model, and calculated risk tolerance contribute positively to driving the younger generation to make independent business decisions. Simultaneously, the three independent variables significantly influence entrepreneurial decisions, proving that the integration of internal psychological drives and external environmental factors collectively explains the variance in Generation Z's entrepreneurial decisions in the studied area.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Entrepreneurial Motivation, Role Model, Risk-Taking Bravery, Entrepreneurial Decision, Generation Z. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HJ Public Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122200147 Alvinna Dwi Wulansari |
| Date Deposited: | 31 Aug 2026 04:45 |
| Last Modified: | 31 Aug 2026 04:45 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/47595 |
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