Pengaruh Terpaan Instagram @Surabayazoo Terhadap Minat Berkunjung Keluarga Ke Kebun Binatang Surabaya. (The Influence of Exposure to the @surabayazoo Instagram Account on Families' Interest in Visiting Surabaya Zoo).

Wulandari, Azizah Adhelia (2026) Pengaruh Terpaan Instagram @Surabayazoo Terhadap Minat Berkunjung Keluarga Ke Kebun Binatang Surabaya. (The Influence of Exposure to the @surabayazoo Instagram Account on Families' Interest in Visiting Surabaya Zoo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to determine the effect of exposure to the @surabayazoo Instagram account on families' interest in visiting the Surabaya Zoo. The study employs a quantitative approach using a survey method. The sample consists of 55 respondents selected via purposive sampling. Data were collected through questionnaires using a Likert scale. Analysis was conducted using validity, reliability, and normality tests, simple linear regression, the coefficient of determination (R²) test, and the t-test, utilizing SPSS software. The results indicate that exposure to the @surabayazoo Instagram account has a positive and significant effect on families' interest in visiting the Surabaya Zoo. Simple linear regression analysis yielded the equation Y = 39.541 + 0.506X. The coefficient of determination (R²) of 0.221 indicates that Instagram exposure accounts for 22.1% of the influence on families' visiting interest, while the remaining 77.9% is influenced by factors outside the scope of this study. The t-test results showed a calculated t-value of 3.883, which is greater than the t-table value of 2.00665, with a significance level of 0.000 (< 0.05); thus, the research hypothesis is accepted. Consequently, the higher the level of exposure to the @surabayazoo Instagram account, the greater the families' interest in visiting the Surabaya Zoo.

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