Lusdianto, Muhammad Afril (2026) Pengaruh Kredibilitas Influencer Bang Halim Terhadap Minat Beli Parfum Pada Followers TikTok @banghalim. (The Influence of Influencer Credibility of Bang Halim on Purchase Intention for Perfume Among TikTok Followers of @banghalim). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The growth of digital marketing through TikTok has strengthened the role of influencers in shaping consumer purchase intention, particularly for perfume products that cannot be directly evaluated through digital media, making influencer credibility a crucial factor. This study aims to analyze the influence of Bang Halim's influencer credibility on perfume purchase intention among TikTok followers of @banghalim. The research employed a quantitative approach with an explanatory research design and survey method. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 27 through validity testing, reliability testing, simple linear regression, coefficient of determination, and t-test analysis. The study was grounded in the Stimulus-Response (S-R) Theory and Source Credibility Theory. The findings reveal that Bang Halim's influencer credibility has a positive and significant effect on followers' purchase intention. This result is evidenced by a t-value of 9.727 with a significance level below 0.001 and a coefficient of determination (R²) of 0.491. The study indicates that the higher the followers' perception of Bang Halim's credibility, the higher their intention to purchase the recommended perfume products. Influencer credibility is therefore proven to be an important factor in digital marketing communication and consumer response formation.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Influencer Credibility, Purchase Intention, TikTok, Perfume, Digital Marketing Communication |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200485 Muhammad Afril Lusdianto |
| Date Deposited: | 12 Nov 2026 04:01 |
| Last Modified: | 12 Nov 2026 04:01 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46417 |
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