Ningsih, Eka Wahyu Muria (2026) Konstruksi Narasi Anti-Obat di YouTube (Analisis Wacana pada Podcast dr. Hans Kristian dan dr. Cahyono). (The Construction of Anti-Medicine Narratives on YouTube: A Discourse Analysis of Podcasts Featuring dr. Hans Kristian and dr. Cahyono). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to examine how anti-medicine narratives are constructed within health-related podcasts on YouTube through the application of Teun A. van Dijk’s discourse analysis framework. This research employs a descriptive qualitative approach, with the object of study consisting of four podcast videos featuring Dr. Hans Kristian and Dr. Cahyono as speakers. Data were collected through observation and documentation techniques and analyzed using van Dijk’s macrostructure, superstructure, and microstructure dimensions. The findings indicate that anti medicine narratives are constructed through dominant themes emphasizing the importance of healthy lifestyle practices, nutrition, holistic health perspectives, the body’s innate self-healing capacity, and criticism of long-term pharmaceutical use. At the superstructural level, the narratives are organized in a pattern that begins with personal experiences or health-related phenomena, followed by discussions of disease causation and arguments advocating lifestyle modification. At the microstructural level, the narratives are reinforced through the use of medical terminology, simplified analogies, and persuasive lexical choices. This study concludes that anti-medicine narratives in health podcasts on YouTube are not constructed as absolute rejection of medical treatment, but rather as an emphasis on healthy lifestyle practices, nutritional awareness, and a more holistic approach to health.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | anti-medication narrative, discourse analysis, narrative paradigm, YouTube, digital health, health communication |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200402 Eka Wahyu Muria Ningsih |
| Date Deposited: | 09 Nov 2026 06:00 |
| Last Modified: | 09 Nov 2026 06:00 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46396 |
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