Syakbana, Nur (2026) Program Rabbits in Wonderland sebagai Media Public Relations dalam Membangun Citra Wisata Edukatif di Kebun Binatang Surabaya. (The Rabbits in Wonderland Program as a Public Relations Media in Building an Educational Tourism Image at Surabaya Zoo). Undergraduate thesis, Universitas 17 Agustus 1945 surabaya.
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Abstract
This research aims to analyze how the Rabbits in Wonderland program functions as a non-digital experiential Public Relations medium in building the image of educational tourism at Surabaya Zoo. Rabbits in Wonderland is an interactive attraction that provides educational experiences through direct interaction between visitors and rabbits, as well as learning activities about animals. This research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The theory used is Marshall McLuhan’s Media Ecology Theory with the concept of “the medium is the message.” The results show that the Rabbits in Wonderland program is able to build visitors’ cognitive and affective experiences through interactive activities, educational facilities, and the involvement of educators. These experiences create positive perceptions of Surabaya Zoo as an interactive and family-friendly educational tourism destination. This study shows that experience-based tourism programs can function as non-digital Public Relations media in building the image of educational tourism destinations.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Public Relations, Educational Tourism, Media Ecology, Destination Image, Rabbits in Wonderland |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200190 Nur Syakbana |
| Date Deposited: | 03 Nov 2026 06:03 |
| Last Modified: | 09 Nov 2026 02:39 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46220 |
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