Hermawan, Andri (2025) Pengaruh Store Atmosphere, Service Quality Dan Price Perception Terhadap Customer Satisfaction Pada Kedai Hutan Cempaka Dayurejo Pasuruan. (The Influence of Store Atmosphere, Service Quality, and Price Perception on Customer Satisfaction at Kedai Hutan Cempaka Dayurejo Pasuruan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Industri kuliner Indonesia mengalami pertumbuhan pesat pasca pandemi Covid-19, sehingga persaingan semakin kuat dan menuntut pelaku usaha melakukan diferensiasi pada usahanya untuk meningkatkan customer satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere, service quality dan price perception terhadap customer satisfaction pada Kedai Hutan Cempaka Dayurejo Pasuruan. Penelitian menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner Google-Form yang diberikan kepada 100 pengunjung Kedai Hutan Cempaka. Analisis data dilakukan menggunakan perangkat lunak SPSS melalui metode analisis regresi linier berganda untuk menguji secara parsial dan simultan, serta uji validitas dan reliabilitas untuk memastikan konsistensi instrumen. Lokasi penelitian adalah Kedai Hutan Cempaka, sebuah kedai penyedia makanan dan minuman di Pasuruan yang dikenal dengan konsep uniknya yaitu tradisional jawa di bawah rimbunnya hutan pinus, yang juga menyediakan menu prasmanan dalam konsepnya. Hasil penelitian menunjukkan bahwa store atmosphere, service quality dan price perception berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap customer satisfaction. Penelitian ini menyimpulkan bahwa store atmosphere yang unik, service quality yang memuaskan dan price perception yang sesuai dengan ekspektasi pelanggan merupakan faktor krusial dalam meningkatkan customer satisfaction.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Store Atmosphere, Service Quality, Price Perception, Customer Satisfaction, Kedai Hutan Cempaka. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200008 Andri Hermawan |
| Date Deposited: | 13 Jul 2026 01:50 |
| Last Modified: | 15 Jul 2026 02:58 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45081 |
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