Pengaruh Fasilitas, Citra Destinasi, Dan Persepsi Harga Terhadap Kepuasan Wisatawan DI Objek Wisata Air Terjun Dlundung Trawas Kabupaten Mojokerto. (The Influence of Facilities, Destination Image, and Price Perception on Tourist Satisfaction at Dlundung Waterfall Tourist Attraction in Trawas, Mojokerto Regency).

Mufida, Laila (2025) Pengaruh Fasilitas, Citra Destinasi, Dan Persepsi Harga Terhadap Kepuasan Wisatawan DI Objek Wisata Air Terjun Dlundung Trawas Kabupaten Mojokerto. (The Influence of Facilities, Destination Image, and Price Perception on Tourist Satisfaction at Dlundung Waterfall Tourist Attraction in Trawas, Mojokerto Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze the influence of facilities, destination image, and price perception on tourist satisfaction at the Dlundung Waterfall Tourist Attraction, Mojokerto Regency. The research background is based on a more than 50% decline in visitors in 2024, despite the growing potential of natural tourism in East Java. Using a quantitative approach with a survey method on 100 tourist respondents, the data was analyzed through multiple linear regression with t-tests and F-tests. The results show that partially, facilities (t-value 3.802; sig. 0.000), destination image (t value 3.351; sig. 0.001), and price (t-value 5.617; sig. 0.000) have a positive and significant effect on tourist satisfaction. Simultaneously, the three variables explain 66.3% of the variation in satisfaction (F-value 65.895; sig. 0.000; adjusted R² 0.663). The research conclusion emphasizes the importance of integrated management to enhance satisfaction, loyalty, and sustainable tourism economic contributions. Recommendations include maintaining facilities, strengthening image through promotion, and adjusting competitive prices, as well as further research with additional variables.

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