Mellania, Putri (2026) Konstruksi Realitas Warganet Terhadap kebijakan Zero ODOL: Studi Netnografi Komentar Vidio TikTok Metro TV. (Netizens' Construction of Reality Regarding the Zero ODOL Policy: A Netnography Study of Comments on Metro TV TikTok Videos). Masters thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study analyzes netizens’ construction of reality regarding the Zero ODOL policy through comments on Metro TV’s TikTok videos during March–June 2025. The Zero ODOL policy has become a contested public issue because it relates to road safety, infrastructure damage, and economic implications for the logistics distribution sector. This research employs a qualitative approach within a constructivist paradigm and applies netnography as the research method. Data were collected from netizens’ comments on three Metro TV TikTok videos discussing Zero ODOL, including comment replies as a form of interaction. The analysis was carried out through data reduction, coding, thematic categorization, and interpretation using Berger and Luckmann’s theory of the social construction of reality. The findings reveal five main themes in the public discourse on ODOL: (1) ODOL is perceived as dangerous and troubling for road users; (2) support for enforcement due to load limits; (3) ODOL is considered damaging to infrastructure and unfair to other road users; (4) criticism of supervision, which is believed to create opportunities for illegal levies and uneven law enforcement; and (5) narratives proposing economic and distribution solutions related to logistics costs and staple goods prices. These findings confirm that ODOL is constructed as a social issue involving conflicts of interest, highlighting the role of social media as an arena for shaping reality and legitimizing public policy.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Social Construction of Reality, Netizens, Zero ODOL, TikTok, Metro TV, Netnography. |
| Subjects: | J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Magister Ilmu Komunikasi |
| Depositing User: | 1182400001 Putri Mellania |
| Date Deposited: | 03 Nov 2026 04:03 |
| Last Modified: | 03 Nov 2026 04:03 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/44058 |
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