Difusi Inovasi Aplikasi Sipraja dalam Pelayanan Berbasis Digital di Kabupaten Sidoarjo. (Diffusion of Sipraja Application Innovation in Digital-Based Services in Sidoarjo Regency)

Ayunda Sari, Dela Tiara (2025) Difusi Inovasi Aplikasi Sipraja dalam Pelayanan Berbasis Digital di Kabupaten Sidoarjo. (Diffusion of Sipraja Application Innovation in Digital-Based Services in Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Perkembangan teknologi informasi mendorong pemerintah daerah untuk meningkatkan kualitas pelayanan publik melalui sistem digital. Kabupaten Sidoarjo meluncurkan aplikasi Sistem Pelayanan Rakyat Sidoarjo (SIPRAJA) sebagai inovasi berbasis digital yang bertujuan mempermudah akses layanan administrasi kependudukan, perizinan, dan non-perizinan. Namun, capaian digitalisasi belum optimal, terlihat dari Indeks SPBE Sidoarjo tahun 2023 sebesar 3,11 (predikat Baik) yang masih tertinggal dari daerah tolak ukur seperti Kota Surabaya. Penelitian ini bertujuan menganalisis difusi inovasi aplikasi SIPRAJA dalam meningkatkan pelayanan berbasis digital di Kabupaten Sidoarjo menggunakan teori Difusi Inovasi Everett Rogers (2003) yang meliputi: inovasi, Saluran Komunikasi, Jangka Waktu, Sistem Sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi yang dilakukan pada Sekretariat Daerah Kabupaten Sidoarjo Bagian Pemerintahan, Kecamatan, Kelurahan, Operator/Admin SIPRAJA, Masyarakat pengguna aplikasi SIPRAJA. Hasil penelitian menunjukkan bahwa difusi inovasi SIPRAJA belum berjalan optimal. Pada aspek inovasi, SIPRAJA memiliki relative advantage berupa akses cepat dan efisien, namun masih terkendala complexity serta gangguan teknis aplikasi. Aspek saluran komunikasi didominasi oleh media interpersonal (RT/RW, perangkat desa), sedangkan sosialisasi melalui media massa belum merata sehingga banyak masyarakat belum memahami keberadaan dan manfaat aplikasi. Pada aspek waktu, tingkat Penerimaan masyarakat terhadap SIPRAJA berlangsung secara bertahap, dipengaruhi oleh tingkat literasi digital dan kendala teknis yang masih terjadi, seperti aplikasi yang error atau lambat. Pada aspek sistem sosial, literasi digital yang rendah, kebiasaan layanan manual, dan belum terintegrasinya seluruh instansi dalam aplikasi. Tingkat kepuasan pengguna berada pada kategori cukup puas, karena meskipun SIPRAJA dinilai membantu proses administrasi, masih terdapat hambatan teknis serta keterbatasan layanan yang menyebabkan sebagian warga tetap harus datang ke kantor desa. Temuan penelitian ini juga diharapkan memberikan rekomendasi strategis untuk meningkatkan stabilitas dan peforma aplikasi SIPRAJA, perluasan layanan agar lebih banyak proses administrasi dapat dilakukan secara digital, serta peningkatan edukasi dan sosialisasi bagi masyarakat dengan literasi digital rendah.

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