Strategi Pengembangan Pariwisata Kebun Raya Mangrove Gunung Anyar dalam Meningkatkan Keberlanjutan Ekosistem dan Ekonomi UKM Surabaya Jawa Timur. (Strategy for Developing Tourism in the Gunung Anyar Mangrove Botancial Gardens to Improve the Sustainability of Ecosystems and the Economy of small and medium enterprises in Surabaya, East Java).

Firnanda, Devita Tyas Ayu (2025) Strategi Pengembangan Pariwisata Kebun Raya Mangrove Gunung Anyar dalam Meningkatkan Keberlanjutan Ekosistem dan Ekonomi UKM Surabaya Jawa Timur. (Strategy for Developing Tourism in the Gunung Anyar Mangrove Botancial Gardens to Improve the Sustainability of Ecosystems and the Economy of small and medium enterprises in Surabaya, East Java). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The strategy of developing tourism in Gunung Anyar Mangrove Botanical Garden in improving the sustainability of the ecosystem and economy of small and medium entreprises in Surabaya, East Java has been carried out well by the mangrove tourism managers. The mangrove tourism managers continue to strive to develop the Gunung Anyar Mangrove Botanical Garden tourism to be better, such as adding mangrove ecosystems and involving small and medium entreprises in the Gunung Anyar Mangrove Botanical Garden tourism. This study discusses the strategy of Gunung Anyar Mangrove Botanical Garden tourism in developing the Gunung Anyar Mangrove Botanical Garden tourism ecosystem in the future and the involvement of small and medium entreprises in the Gunung Anyar Mangrove Botanical Garden tourism in order to increase tourists to visit the small and medium entreprises. The purpose of this study was to determine the strategy of Gunung Anyar Mangrove Botanical Garden tourism in developing the Gunung Anyar Mangrove Botanical Garden tourism ecosystem in the future and to determine the involvement of small and medium enterprises in the Gunung Anyar Mangrove Botanical Garden tourism in order to increase tourists to visit the small and medium entreprises. The theory in this study uses the SWOT analysis theory which contains strengths, weaknesses, opportunities and threats. The method used is a descriptive qualitative method with an observation, interview and documentation approach. The results of this study are the tourism development strategy for the Gunung Anyar Mangrove Botanical Gardens in improving the sustainability of the ecosystem and the economy of small and medium entreprises managing mangrove tourism, utilizing large areas of land in mangrove tourism to add ecosystems that are useful for the sustainability of the mangrove ecosystem in the future. And the involvement of small and medium entreprises in the Gunung Anyar Mangrove Botanical Garden tourism is the community around the mangrove. The mangrove tourism manager opens up business opportunities and work opportunities in mangrove tourism to establish small and medium entreprises in the mangrove so that they can be economically helped by the existence of this mangrove tourism. This has been done well by the mangrove tourism manager.

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