Implementasi Augmented Reality Sebagai Media Promosi dan Pengenalan Data Center Pada PT. Omadata Padma Indonesia Dengan Metode Surface Tracking. (Implementation Of Augmented Reality As A Promotional Media And Introduction Of Data Centers At PT.Omadata Padma Indonesia Using Surface Tracking Method).

Utama, Mochammad Rashid Tri (2024) Implementasi Augmented Reality Sebagai Media Promosi dan Pengenalan Data Center Pada PT. Omadata Padma Indonesia Dengan Metode Surface Tracking. (Implementation Of Augmented Reality As A Promotional Media And Introduction Of Data Centers At PT.Omadata Padma Indonesia Using Surface Tracking Method). Undergraduate thesis, Institut Teknologi Nasional Mlaang.

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Abstract

Teknologi Informasi mengalami pekembangan yang pesat dari waktu ke waktu demi memudahkan kebutuhan manusia, salah satu contohnya dalam hal penyampaian informasi. Teknologi yang saat ini sedang sering dikembangkan dalam penyampaian informasi adalah Augmented Reality. Pemanfaatan Augmented Reality saat ini sangat sering digunakan sebagai media penyampaian informasi yang interaktif, seperti menampilkan desain katalog, edukasi, atau permainan. Penerapan teknologi Augmented reality juga dapat dimanfaatkan sebagai media promosi. Umumnya, dalam mempromosikan suatu produk atau jasa adalah dengan menggunakan media konvensional (brosur, koran, banner, poster) atau dengan cara digital marketing (sosial media). Strategi pemasaran inilah yang dilakukan oleh PT. Omadata Padma Indonesia. Berdasarkan hasil riset data primer yang dilakukan, didapatkan kesimpulan bahwa kurangnya pemahaman dari responden terhadap mediayang dilakukan oleh PT. Omadata Padma Indonesia. Dengan teknologi Augmetend Reality, penulis melakukan implementasi pada PT. Omadata Padma Indonesia untuk modernisasi terhadap media promosi dan pengenalan data center agar dapat meningkatkan kualitas pemasaran produk, jasa maupun layanan yang terdapat pada perusahaan serta memberikan penjelasan yang dapat dipahami oleh semua kalangan.Aplikasi Augmented Reality ini akan dibuat, dijalankan, dan diuji pada perangkat smartphone berbasis android.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Augmented Reality, Strategi pemasaran, Data Center, Media promosi,android
Subjects:	T Technology > T Technology (General) T Technology > TR Photography T Technology > TX Home economics
Divisions:	Fakultas Teknik > Program Studi Teknik Informatika
Depositing User:	1461700192 Mochammad Rashid Tri Utama
Date Deposited:	07 Sep 2001 15:34
Last Modified:	06 Oct 2001 21:08
URI:	http://repository.untag-sby.ac.id/id/eprint/38471

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