Kopi Sebagai Simbol Gaya Hidup (Studi Fenomenologi Terhadap addicted Kopi di Surabaya). (Coffee as a Lifestyle Symbol (A Phenomenological Study of Coffee Addicts in Surabaya)).

Salsabila, Laksamana Azhar (2025) Kopi Sebagai Simbol Gaya Hidup (Studi Fenomenologi Terhadap addicted Kopi di Surabaya). (Coffee as a Lifestyle Symbol (A Phenomenological Study of Coffee Addicts in Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Coffee has been an integral part of human life for a long time. Nowadays, coffee is no longer just a drink to ward off sleepiness in the morning, but has emerged as a lifestyle element that attracts the attention of the global community. This raises the question, "Why is coffee not only seen as a drink, but also a symbol of culture and lifestyle in the modern era?" This phenomenon attracts the interest of researchers and social observers, because its impact extends to various aspects of life, from consumption patterns to social relationships. This research aims to explore this transformation, by analyzing the factors that pushed coffee to become a lifestyle symbol, as well as its impact on contemporary society.Drinking coffee is now more than just getting energy. Coffee has transformed into a symbol of social status, a medium for self-expression, and even a work of art. In big cities around the world, coffee shops function as places to gather, work and socialize. The popularity of coffee as a lifestyle is supported by various factors, one of which is the rapid development of the coffee industry. The presence of global brands such as Starbucks and Costa Coffee makes coffee part of the modern lifestyle experience, supported by attractive shop designs and a comfortable atmosphere that makes it a favorite location to relax or work.

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