Kopi Sebagai Simbol Gaya Hidup (Studi Fenomenologi Terhadap addicted Kopi di Surabaya). (Coffee as a Lifestyle Symbol (A Phenomenological Study of Coffee Addicts in Surabaya))

Salsabila, Laksamana Azhar (2025) Kopi Sebagai Simbol Gaya Hidup (Studi Fenomenologi Terhadap addicted Kopi di Surabaya). (Coffee as a Lifestyle Symbol (A Phenomenological Study of Coffee Addicts in Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Kopi telah menjadi bagian integral dalam kehidupan manusia sejak lama. Di masa kini, kopi tidak lagi sekadar minuman pengusir kantuk di pagi hari, melainkan telah menjelma sebagai elemen gaya hidup yang menarik perhatian masyarakat global. Hal ini memunculkan pertanyaan, "Mengapa kopi tidak hanya dipandang sebagai minuman, tetapi juga menjadi simbol budaya dan gaya hidup di era modern?" Fenomena ini menarik minat peneliti dan pemerhati sosial, karena dampaknya meluas pada berbagai aspek kehidupan, mulai dari pola konsumsi hingga hubungan sosial. Penelitian ini bertujuan mendalami transformasi tersebut, dengan menganalisis faktor-faktor yang mendorong kopi menjadi simbol gaya hidup, serta dampaknya pada masyarakat kontemporer. Minum kopi kini lebih dari sekadar mendapatkan energi. Kopi telah bertransformasi menjadi simbol status sosial, media ekspresi diri, hingga karya seni. Di kota-kota besar dunia, kedai kopi berfungsi sebagai tempat berkumpul, bekerja, dan bersosialisasi. Popularitas kopi sebagai gaya hidup didukung oleh berbagai faktor, salah satunya adalah pesatnya perkembangan industri kopi. Kehadiran merek global seperti Starbucks dan Costa Coffee menjadikan kopi bagian dari pengalaman gaya hidup modern, didukung desain kedai yang menarik dan atmosfer nyaman yang menjadikannya lokasi favorit untuk bersantai atau bekerja.

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